The North Face x Gucci advertisement in a Shanghai mall. SHANGHAI–VF Corporation, the outdoor gear maker that owns The North Face, Vans, Supreme, and Dickies among others, is shifting its Asia Pacific headquarters away from Hong Kong in favor of Shanghai in a major reorganization of the group. Shanghai is not the only city that will see increased investment from the firm. Among the changes, the brand’s product supply hub will leave Hong Kong and be re-designed as a “hyper-digital supply chain” centered out of Singapore. The company will also set up a new shared services center for the region in Kuala Lumpur, […]Read more >