Across Southeast Asia, the haze has returned — and so has the script. Malaysia closes schools, Singapore issues health warnings, the Philippines tracks drifting smoke, and Indonesian communities near Kalimantan's peatlands face burning land and respiratory illness. The emergency response is familiar because the underlying economics are unchanged: land clearing by fire remains privately cheap and publicly catastrophic. The core distortion is textbook externalization. Fire is an inexpensive way to prepare land when enforcement is weak and alternative methods are costly. The private calculus is straightforward — spend less, capture returns. The losses — respiratory illness, school closures, lost working days, transport disruption, ecosystem destruction, greenhouse gas emissions — land on communities, neighboring states, and public health systems that had no say in the decision. The World Bank estimated Indonesia's 2015 fire crisis at $16.1 billion, or 1.9 percent of GDP, covering 2.6 million hectares burned between June and October. That figure excluded long-term health damage and lost ecosystem services. The 2025-2026 cycle is not identical in scale but rhymes in structure. Estimates put the area burned in Indonesia this year between 637,000 and 900,000 hectares. Indonesia's Ministry of Health recorded 283,270 cases of respiratory illness linked to fires across seven provinces as of October 13. West Kalimantan's communities bear costs long before smoke crosses borders into Malaysia or Singapore. The asymmetry is consistent: those who profit from burning are not those who choke on it. ASEAN's institutional architecture looks robust on paper. The Transboundary Haze Pollution Agreement was signed in 2002, entered force in 2003, and Indonesia ratified in 2014. There is a Haze-Free Roadmap and a peatland management strategy for 2023-2030. An investment framework aims to mobilize $1.5 billion by 2030. But agreements without transparent enforcement, measurable outcomes, and real financial consequences for violators function as diplomatic furniture — they fill the room without changing behavior. The article's prescription is precise and worth tracking. First, publish comparable data on burned areas, fire recurrence, concessions, and enforcement outcomes — making it harder to hide responsibility behind competing national claims. Second, apply polluter-pays penalties substantial enough to exceed the gains from burning, not token fines that become a cost of doing business. Third, fund prevention before the dry season: machinery, credit, and technical assistance for smallholders who currently have no affordable alternative to fire, plus sustained peatland rewetting and community monitoring. Fourth, publish a regional scorecard tied to the 2030 haze-free goal that tracks repeat fires, response times, enforcement actions, school closures, and population exposure. The accountability gap is structural, not accidental. Smoke crosses borders; enforcement does not. Satellite hotspots signal fires but do not prove who started them or which company is liable. ASEAN's consensus-based diplomacy has limited leverage when national enforcement is inconsistent and commercial interests resist scrutiny. Sovereignty becomes a shield: Indonesia bears primary responsibility for fires on its territory, but the costs of those fires are externalized to Malaysian schoolchildren, Singaporean workers, and Filipino communities. The principle the article advances is simple — those who profit from risky practices must not transfer the bill — but its implementation requires every incentive to change. ASEAN foreign ministers will discuss haze at preparatory meetings before the November summit in Manila. The test is whether outcomes include transparent metrics, credible enforcement mechanisms, and funded alternatives — or another declaration that preserves the incentive structure producing the crisis. Two decades of agreements, strategies, and roadmaps have not made the haze go away. Economic accountability is not an add-on to haze policy; it is the precondition for haze policy that works.