
TIKTOK VIEWS
~13M
RACIST INCIDENTS · DECADE
3
KNOWN DISCIPLINARY ACTIONS
0
PERPETRATOR AGE
18
A Ring doorbell camera at the University of Mississippi captured two white freshmen making chest-thumping monkey gestures and primate noises outside a Black student's apartment door. Jakiyra Metcalf uploaded the footage to TikTok on Saturday, where it has drawn nearly 13 million views and widespread condemnation. According to Metcalf's mother, Tasha Bolton, the women in the video are upstairs neighbors of her daughter and her two Black roommates.
Extraction Map
One of the women, 18-year-old Alaina Kunes, issued an apology through a Chicago law firm, insisting her behavior was not racially motivated. "I would have never intentionally made those noises or gestures toward a person of color," Kunes said, while acknowledging "the seriousness of this situation." She reported that her family has received death threats since the video went viral. Shawnboda Mead, the university's vice-chancellor for student affairs, condemned the video Sunday, stating that "racism and actions that disparage people because of an aspect of their identity have no place in our campus community." The school has contacted the affected students to offer support and initiated an investigation. As of Tuesday, the university had not responded to inquiries about the women's enrollment status or any disciplinary action. The incident fits a documented pattern at Ole Miss. In 2014, fraternity members hung a noose around the statue of James Meredith, the university's first Black student. In 2024, white male counter-protesters directed monkey noises at a Black female protester during a pro-Palestine demonstration. Each incident follows the same arc: viral outrage, institutional condemnation, a period of silence about consequences, and eventual return to baseline. The extraction here is not primarily financial — it is experiential and institutional. Black students bear the psychic cost of attending a university where racist harassment recurs on a roughly annual cycle. The university absorbs reputational damage but faces no structural consequence that would alter incentives. The perpetrators face social and legal pressure (death threats, investigation) but the institutional response — condemn, investigate, go quiet — has not proven sufficient to deter the next incident. Kunes's defense — that her behavior was not racially motivated — strains credulity given the specificity of the gesture and its target. Making monkey noises at a Black student's doorbell camera is not an ambiguous act. The deployment of a law firm within days suggests a strategy oriented toward legal liability management, not reconciliation. The family's invocation of death threats, while potentially legitimate, also functions as a narrative pivot from perpetrator to victim. The deeper structural question is whether Ole Miss has any mechanism that actually changes behavior, or whether the investigation-and-statement cycle is itself the product — a performance of institutional concern that substitutes for institutional change. A decade of near-identical incidents suggests the latter.
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SKIP
Score
16
/100
Extractive. Black students bear recurring psychic and reputational costs while the institution cycles through condemnation without structural deterrence. The pattern redistributes harm downward and accountability sideways.
What Is GRIN?
GRIN stands for Generativity, Resilience, Innovation efficiency, and Novelty openness. These four dimensions capture the essential characteristics of any memetic intelligence — whether a nation, a corporation, a religion, or a movement.
About GRINGenerativity
0/5
Resilience
1/5
Efficiency
1/5
Novelty
1/5
Extractive
4/5
Inverted
Does this create new capability or just redistribute existing value?
Zero new capability created. Each incident triggers the same condemnation-investigation loop without producing policy, deterrence, or institutional learning that prevents recurrence.
Verified Facts (10)
Jakiyra Metcalf uploaded the Ring doorbell surveillance clip to TikTok on Saturday
The video has nearly 13 million views
Metcalf's mother Tasha Bolton wrote on Facebook Saturday that her daughter lives with two Black roommates and the women in the video are her upstairs neighbors
Alaina Kunes, 18, issued an apology through a Chicago law firm (GKW Law)
Kunes stated: 'I would have never intentionally made those noises or gestures toward a person of color'
Kunes reported her family received death threats and harassment
Shawnboda Mead, vice-chancellor for student affairs, condemned the video Sunday
University spokesperson did not reply to a Tuesday inquiry about enrollment status or disciplinary action
In 2014, fraternity members hung a noose around the James Meredith statue at Ole Miss
In a later pro-Palestine demonstration, white male counter-protesters directed monkey noises at a Black female protester
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